Social media stars or commonly known as influencers can help you promote your next major product online in a targeted way. It means if you wish your product to be seen and bought by only a targeted group of people, you can do so easily by hiring the right set of influencers for your next campaign. There are influencers in every country. Some have a global audience base while others have an area or interest-specific audience base. It’s up to you which group of influencers you want to work with.
Take the example of Singapore as a location. If you want to promote your product or service within the Singapore region, all you need to do is find out influencers who have a lot of loyal followers. Here is how you can spot such influencers and make them work for you.
Search On Google
This is probably the best and easiest way to find influencers in any particular area — in this case, Singapore. All you need to do is write “top influencers in Singapore” or any other related term in Google search box and press the search icon. Within a few seconds, Google will show you a list of top blogs that have covered top influencers Singapore.
You can further customise your search by adding Facebook influencers, Instagram influencers, Twitter influencers, Pinterest influencers, etc. The more detailed your query is, the better results you will get.
Now that you have a fair idea of how to search influencers on Google, the next step is to visit those blogs and websites that have featured these people. Often, you can see their contact details right below their profile pictures. Contact them using these details and pitch your offer.
If you don’t find direct contact details below their featured image, then visit their social media account and send a direct message. Most influencers have their direct message switch on to ensure brands can contact them easily.
You can use any of these two methods and start a conversation with any social media influencer right away.